A successor’s mindset plays a crucial role in shaping a company’s future development strategies. We are honored to have with us the “bubble tea expert,” second-generation successor of Chen En Food Product Enterprise Co., Ltd, General Manager Ji-Sheng Liu, who will share his succession journey and the strategies he’s employing to chart a new course for the company. Guided by five core values—Professionalism, Integrity, Efficiency, Warmth, and Innovation—Chen En Food Product Enterprise Co., Ltd is dedicated to “providing more effective methods for every participant in the bubble tea industry to help them succeed.” With its “Da Zhong He” brand as a foundation, the company integrates supply chain services and has established a quality management system. Beyond simply becoming a professional raw material supplier in the B2B market, it aims to enhance the overall industry’s value through innovation.

In the very first episode of the “Generational Successors” series, General Manager Ji-Sheng Liu will detail Chen En Food Product Enterprise Co., Ltd’s strategies for reinventing brand value. He’ll discuss efforts to safeguard the quality of raw materials, the construction of an intelligent factory in Chiayi, and how the company is positioning itself for diverse future markets—particularly in Muslim regions—while envisioning a new corporate image and business model for the coming decade. In addition to outlining concrete strategic plans, General Manager Liu also talks about softer topics, sharing his personal philosophy of life and offering a message to his future self ten years down the road.

Don’t miss this insightful interview. Join us as we learn alongside CEOs, enhancing both our professional capabilities and personal growth!

世代傳承接班人系列：專訪承恩食品第二代柳繼勝總經理
 

企業接班人的接班心態，影響著後續企業的發展策略。播音室很榮幸邀請到「珍珠奶茶的專家」承恩食品第二代接班人柳繼勝總經理上線與我們分享他的接班故事以及他為企業開拓新局的策略。以「專業、誠信、效率、溫度、創新」為五大核心價值的承恩食品，致力於「為每一個參與珍奶產業的業者，提供更有效的方法，幫助成功」，並以「大中和」品牌為基礎，整合供應鏈服務，設置品質管理系統，不僅要在B2B品牌中成為專業的原物料品牌商，更要透過創新讓整體產業價值提升！

在「世代傳承接班人系列」第一集的專訪中，柳繼勝總經理將與我們分享承恩創新品牌價值的策略，包含對原物料品質的把關、嘉義智慧工廠的建設、對未來不同市場，特別是穆斯林市場的佈局，以及對於承恩在未來10年當中將邁向的企業新形象與形態的想像。當然，除了具體的企業策略佈局外，柳總經理也與我們聊了較軟性的話題，包含他的人生經營理念，還有他給未來10年的自己的一句話。不要錯過本集精彩的訪談內容，與CEO們一起學習，一起提升自我的工作實力吧！

點擊以下連結收聽 / Click below to listen：

iTunes：https://tinyurl.com/y8kfeocj

Spotify：https://open.spotify.com/episode/6yhBuXiYuCl89CgnZW8dRm

SoundCloud：https://soundcloud.com/21stceostudio/2020ep01-1