How to tell a compelling story in 60 seconds?

How do you capture your target audience’s attention in just 60 seconds?

Since the rise of social media, short videos have become a powerful tool for brands to compete for customers online. Creating concise yet captivating videos is one of the biggest challenges businesses face today.

While short videos come in many forms, following these three essential rules can help you create videos that attract and engage customers:
 

1. Quick, Clear, and Precise Messaging
Before designing your video, define the message you want to convey. Are you promoting a product? Building brand image? Once your goal is clear, craft your video with a fast-paced, focused, and impactful rhythm to deliver the message effectively and grab your audience’s attention.
 

2. Create a Distinctive Brand Aesthetic
Design a tone and style that align with your brand. Are you going for a trendy vibe? A retro look? How will your video’s visual design reflect your brand or product identity? Developing a unique brand aesthetic through visual storytelling helps establish a memorable presence.
 

3. Make an Impact in Under 1 Minute
Social media is a competitive space where countless brands vie for viewers’ attention. Particularly during the pandemic, many companies have shifted their focus to online ads, striving to create unexpected and visually striking content that stands out. A successful short video should deliver a clear “punch” within 60 seconds, leaving viewers with a strong impression of your product or brand. Achieving this requires market research and creative content design.
 

So, how can you create a one-minute video that grabs your target audience’s attention?

The answer is surprisingly simple: know your brand’s identity and message, and design creative content that aligns with market trends. By doing so, you can become a standout in the ever-evolving and fiercely competitive social media landscape.
 

如何在60秒內說一個好聽的故事？