In mid-2024, Gina, branding consultant from Atlas Branding, was invited to deliver a distinctive keynote speech at the Fo Guang Shan Nantai Temple’s Penghu Gengyun Subchapter. The lecture, titled “Exploring New Branding Avenues for B2B Businesses Amid High Inflation,” aimed to introduce innovative service approaches to expand the reach of the subchapter. Traditionally, religious organizations have focused on leisure and lifestyle activities for their mostly retired and elderly congregation. However, this event sought to engage local entrepreneurs and business professionals, guiding them to reassess their brand positioning and development strategies in a world facing post-pandemic turbulence and high inflation, while also discovering how the principles of Buddhism can positively influence their commercial decision-making.

During her presentation, Gina focused on the global economic and political shifts in the aftermath of the pandemic and their impact on B2B manufacturing SMEs under high inflationary pressure. She conducted an in-depth analysis of current product R&D and sales market conditions, highlighting potential areas for improvement in brand strategy, distribution channels, customer experience, and digital marketing. She also emphasized that embracing Buddhism is not at odds with business success. On the contrary, the “harmony, inclusiveness, and wisdom” at the heart of Buddhist philosophy can help entrepreneurs maintain clear thinking and steady judgment when facing market challenges.

This lecture marked the first step of the Penghu Gengyun Subchapter’s new strategy to engage its self-employed congregation members through corporate seminars. Through this event, local business leaders gained valuable branding insights in a changing global landscape, demonstrating how the Fo Guang Shan Nantai Temple embraces innovative methods to reach different demographics. Looking ahead, ongoing efforts may attract a more diverse range of social and industry backgrounds, further disseminating the compassionate wisdom and service-oriented ethos of Buddhism to an even broader audience.

淺談高通膨下B2B企業品牌新賽道

2024年中，天圖品牌顧問Gina受邀至佛光山南台別院澎湖耕雲分會，為當地商業人士帶來一場別開生面的專題演講，主題為「淺談高通膨下B2B企業品牌新賽道」。此次活動之所以安排於佛光山澎湖耕雲分會進行，正是因應該分會近年來推廣佛法的策略方針，希望透過更具多元性的服務方式，擴大影響層面，由傳統以娛樂生活相關為主的服務轉向接觸更多商業背景的會眾。一般而言，宗教團體的聚會成員多為退休長者，但此次活動嘗試對自營商人士打開大門，以品牌與行銷專題講座的形式，帶領他們在動盪經濟與高通膨下，重新審思企業品牌的定位與發展，同時體悟佛法精神如何在商業決策中發揮正向作用。

在演講過程中，Gina聚焦後疫情時代下全球經濟、政治格局變動，以及高通膨對B2B製造業中小企業的影響。她深入分析產品研發與銷售市場的現況，點出企業在品牌策略、通路拓展、顧客體驗及數位行銷上的改善空間，並提出一系列實務可行的經營建議。不僅如此，Gina更強調，接觸佛法並非與商業成功相互排斥，反而可透過佛法中「和諧、包容、智慧」的理念，讓企業主在面對市場挑戰時，更能保持清晰的思考與穩健的決策。

這場講座是澎湖耕雲分會首波以「企業講座」形式切入的新策略實踐範例。透過此次活動，不僅讓當地商業人士獲得全球局勢變動下的品牌新思維，也示範了佛光山南台別院透過創新模式貼近不同族群的精神訴求。未來，隨著持續耕耘，分會有望透過此類活動吸引更多元的社會階層與產業背景人士，進一步將佛法的服務理念、慈悲智慧傳遞到更廣泛的群體中。