2018-11-20

“User Experience Design” (UX Design) is a rising industry buzzword. In addition to providing branding consultancy, Atlas (天圖) also upholds a principle of offering services that others have not yet thought of—or dared to achieve.

So, what kind of client services haven’t others thought of or done yet?

Starting from an in-depth understanding of user psychology and the resulting consumer demands, and extending to the holistic perspective of evolving industry and market trends, we will explore the design concepts behind sales channels by simulating the product usage experience from a consumer’s point of view.

Atlas will apply UX thinking—rooted in User Experience Design—to help enterprises optimize the products they’ve developed, leading to product upgrades, transformations, and reinventions that ultimately create fresh business opportunities.

However, UX Design is still an evolving field. How can we use empathy and perspective-shifting to improve the user’s product experience? How can we integrate the user’s experience into the product reinvention process, ultimately achieving a win-win scenario for both the user and the enterprise?

Follow “Atlas Perspectives” and join us as we explore, learn, and apply the latest UX thinking together!
 

產品再造的UX思維

「User Experience Design 使用者經驗設計」(UX Design) 是正在崛起的業界用語，
而天圖不僅有品牌顧問服務外，
我們也秉持著「做其他人沒想到、沒做到」的客戶服務。

那麼其他人還沒想到、還沒做到的客戶服務會是什麼呢？

從探究使用者心理感受下的消費需求，一直到綜觀產業市場趨勢變化下的企業模式，
我們將從模擬消費者使用產品的體驗過程，追朔到企業銷售通路模式的設計發想，

天圖將運用使用者經驗設計的UX思維，一一來幫助企業優化他們所開發的產品，
進而進行產品升級轉型、及產品再造運動，最終創造企業嶄新商機。

但使用者經驗設計仍然是個還在發展中的學問，
我們要如何運用換位思考的方式優化使用者用產品的經驗？
我們又要如何將使用者的經驗導入企業產品再造的過程，
最終創造使用者與企業的雙贏局面？

您不妨來追蹤「天圖觀點」，跟我們一起探索、學習、運用最新鮮的UX思維吧！