2018-12-12

People often hear the terms “culture” (文化) and “cultural creativity” (文創). They sound similar, but their meanings aren’t always clear. So, what do they really represent?

“Culture” is related to lifestyle, though not exactly the same thing. Culture can encompass everyday behavioral traits—our daily routines, social etiquette, the style of objects we use in life, and the operational models of various businesses and institutions in society. In essence, it’s the distilled behavioral mindset of a community, born from the refinement of their everyday ways of living.

“Cultural creativity,” on the other hand, originates from cultural foundations, yet it is not identical to culture itself. Cultural creativity takes culture as its core and extends it into designed products or service models. This involves creating tangible goods or experiences, with considerations for production, costs, and commercial execution.

In other words, “culture” is a kind of intuitive, deeply rooted spiritual perspective, while “cultural creativity” uses that perspective as inspiration, adding creative design to produce tangible, accessible items.

Although “cultural creativity” seems like a commercial activity applied to “culture,” it can in turn influence the formation of culture itself. For example, products affect how people use them, ultimately shaping the collective behaviors of a region or nation.

The relationship between culture and cultural creativity is fascinating. Stay tuned to “Atlas Perspectives” as we continue exploring the future development of culture and cultural creativity!

文化和文創的差異

大家常常聽到「文化」與「文創」，兩個感覺很像，意思卻又都不明確。
那麼「文化」與「文創」到底都代表著什麼呢？

「文化」和生活型態有關連，但不是完全對等的關係。
「文化」可以是你、我的日常行為特徵、對待彼此的禮儀、使用在生活上的物件風格，或與社會上各種商家、機構的運作模式，因此可以說是一個群體的日常生活型態昇華後，在生活行為中所精煉出來的人的思考行為型態。

而「文創」則是從生活文化的延伸，但卻不是等同文化的相同定義。
「文創」是以文化為核心，延伸發展出設計的商品或是服務模式，也因此附帶商品成型與商業成本的考量執行的行為。

「文化」是一種直觀性深層精神觀點，而「文創」就是以這個觀點為啟發，加上創意設計產出具體可觸及的物件。

雖然「文創」感覺是一個加註在「文化」上的商業行為，
但其實也會影響文化的形成，
例如：商品會影響人的使用行為，最終將轉化為一個地區或國家的群聚行為文化。

文化與文創之間的關係相當有意思，
不妨繼續關注「天圖觀點」，
跟我們一起探索文化與文創的未來發展吧！